An existing market in NZ and Australia that extends the performance life of liquid wetting agents when applied to soil based applications such as potting mix, lawns, general home-garden use.

Customer:
Major home garden manufacturer
Market/application:
Potting mix and home garden wetting agent
BPM Input:
Develop a product that slows the release of the active ingredient to provide greatly improved commercial efficiency to the customer.

Permawet3

An existing market in NZ and Australia that extends the performance life of liquid wetting agents when applied to soil based applications such as potting mix, lawns, general home-garden use.
The liquid wetting agents are available I:

  • Ionic,
  • Cationic and
  • Non-ionic forms

 

Liquid surfactants such as these are applied to a soil profile, subsequent water application (rain, sprinkler et al) the liquid is carried into the profile where it acts as a surface tension reducer – in laymans terms, it makes the soil less hydrophobic.

The liquid performs well until it is leached through the soil profile, where, another application is required to continue performance.

The first hurdle was selecting a surfactant that was economical, performed within the market criteria, and worked synergetically with the zeolite host.

An external laboratory was contracted to provide performance results according to these criteria.

The successful liquid agent was then purchased, a commercial trial batch of the new material produced, and extensive field trials undertaken across a broad range of plant species, from seed to seedling, to fully mature plants.

Following successful trials, a commercial manufacturing process was designed, and the required assets purchased and installed.

Purpose designed bags, with associated branding, were ordered along with promotional resources (product leaflets, MSDS, technical data sheets etc)

Quality Assurance processes were designed and implemented, and purchase order structures, including minimum stocking levels etc, were installed.

The above has resulted in a mutually successful product development process for both ourselves and our customer, with commercial success and year on year growth, both domestically and internationally.